Real Estate Website Stuff: There are many companies on the web that offer Real Estate Webdesign. Many of these companies also offer Real Estate SEO (Search Engine Optimization for Real Estate Agents) as well. And if your are a do-it-yourself type of person you may choose to learn how to optimize your real estate website yourself. Any way you go your going to have to learn alot about the internet market place. The following companies and websites offer products or services to Real Estate Agents that can be of help on this difficult endecour.
Real Estate Webdesign: A very popular Real Estate Webdesign site is Real Estate Webmasters who specialize in custom Search Engine Friendly real estate website design and search engine optimization (SEO). AgentWeb247.com is another company worth consideration providing custom real estate web design, hosting, marketing and maintenance for agents.
SEO: For Realtors taking on the challenge of Real Estate SEO there is alot of SEO Software on the market. When attempting you get your real estate site search engine traffic it helps to know what your competition is doing, after all your going after alot of the same search keywords. Total Optimizer Pro is software can that show you a blueprint of how websites in the top ten Search Engine Positions got there. Another great software that is useful to Real Estate Agents doing the SEO themselves is Web CEO Small Biz Edition offering SEO tools such as automated submission, page analysis and keyword analysis. A really great ebook that can help you optimize your real estate website, for beginners and experts alike, is Aaron Wall's SEO Book. It is packed full of useful information on SEO and is definetly a must buy.
Pay-Per-Click: As a Realtor you may have heard about pay-per-click advertising. Many real estate sites are currecly using this form of advertising. Two widely used companies are Google Adwords and Yahoo Sponsord Search. You basically pay or bid to be at the top of those search engines. They deliver you targeted real estate visitors based on the keywords you choose and the bid amount.
Real Estate Links: To get good search engine rankings you will need links. Real Estate Link Exchange is a popular method. There is also directory submissions which provide a one way link to your site. Try looking up how many links your competitors have and attempt to get as many or more. Use a Link Popularity site to find a given sites links.
Real Estate Advertising, both on and offline, can also help to spread the word about the service you offer and bring potential buyers and sellers to your website. There are numerous real estate magazines, usually based on a specific region you can advertise properties in. A link to your real estate website in the magazine can help you maximize the reach of your advertising dollar. Internet Real Estate Advertising is big industry. It is such a huge market place that its tough to know where to start. Do you pick banner advertising or text links for SE value, do you limit your campaign to real estate websites, how about the online market palce Ebay. Answering these questions takes research and trial and error. Before advertising on a site ask yourself are visitors from this site going to: A) Be my target market? B) Is it cost effective? C) Is the site going to be a good link or a bad link as far as SEO goes? You will also need to know terms such as CPC, CPM, what impressions are, and some understanding of traffic so you dont write a huge check when someone tells you your ad will be seen 50000 pageviews.
Real Estate Salemanship: If you would like to improve you real estate sale perhaps Real Estate Sales Coaching is a good option. You could use it to stay motivated, learn how to beat the competition and ofcourse improve your bottom line. |